The Next Phase: Welcoming Phase 10 to the National Toy Hall of Fame
P hase 10 continues to introduce its twist on card game fundamentals to new formats, reaching new audiences and connecting players across generations. It’s spawned several sequels and variations such as Phase 10 Masters and Phase 10 Twist, as well as a Phase 10 dice game that resembles the classic game Yahtzee. In 2019, Mattel introduced its Phase 10: World Tour mobile video game, which allows people to play together remotely anytime in virtual versions of family game night. Available in more than 100 countries, tens of millions of players around the world play. To celebrate the card game’s 40th anniversary in 2022, Mattel launched a special edition of the game during Black History Month that includes a letter from Johnson. Today, Mattel reportedly sells four million Phase 10 decks annually in 60 countries and in more than 20 languages. Whether played in its original form or in one of these variations, over the last four decades Phase 10 has become an iconic game title that continues to encourage multigenerational social and competitive play. In 2024, it’s ready to move onto its next phase: the National Toy Hall of Fame.
